PASCALI SEMERDJIAN ARQUITETOS

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Casa Ipanema

2014

Located at the neighborhood of Ipanema, in Rio de Janeiro, Casa Ipanema is more than a comercial establishment: it is a gallery to exchange ideas and experiences between followers of the brand and of the local culture.
The ground floor works like a gap area, that integrates Casa Ipanema with the street, inviting passerbys to enter. The Portuguese mosaic sidewalk invades the area and covers the back wall, that when lit by a domus, irradiates natural light in the room.
The objects that compose the decoration of the space were partly purchased and partly donates by the neighbors for the project.
In the top floor of the Casa, cultural and artistic encounters are promoted, allowing interventions with the space. This way, the visitors become co-creators of the area and of new experiences that changes it.